최근 MZ세대 사이에서 ‘강남 도파민’이라는 신조어가 빠르게 확산되고 있습니다. 이는 과도한 자극적인 콘텐츠 에 소비하게 되어 일시적인 쾌락을 추구하는 심리 를 지칭 . 이러한 경향에 맞춰, 마케터들은 새로운 홍보 방법을 구축하며, 개성 있는 콘

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